social_media_marketing_plan التقويم التسويقي




Socia media marketing plan التقويم التسويقي calendar marketing

What is calendar marketing?

How to make marketing calendars?

What is a strategy calendar?

What is a 360 marketing calendar?

Spreadsheet Structure:

  1. Headers:

  2. Populate with Events:

    • Include global, regional, and specific events such as New Year, Valentine's Day, Ramadan, etc.

Example Template:

PlatformDateEvent/CampaignContent TypePost TextMediaLinkStatusLikesSharesCommentsReach
Facebook01/01/2024New Year PromotionImage"Happy New Year! Special Sale!"Image1.pngURLScheduled
Twitter14/02/2024Valentine's Day SaleText"Valentine's Special: 20% Off!"URLScheduled
Instagram12/04/2024Ramadan PrepVideo"Prepare for Ramadan with us!"Video1.mp4URLScheduled

MonthEvent/CampaignRegionDetails
JanuaryNew Year PromotionsGlobalDiscounts and New Year sales
JanuarySaudi Coffee DaySaudi ArabiaSpecial offers on coffee products
FebruaryValentine's DayGlobalSpecial offers for couples
FebruarySaudi Founding DaySaudi ArabiaCelebratory discounts
MarchInternational Women's DayGlobalCelebrating women with discounts
MarchRamadan PrepMiddle EastPromotions for Ramadan preparations
MarchMother's DayUK, Middle EastGift ideas and promotions
AprilRamadanMiddle EastSpecial offers for Ramadan
AprilEasterGlobalEaster-themed products
AprilEarth DayGlobalEco-friendly product promotions
MayEid al-FitrMiddle EastPost-Ramadan sales
MayMother's DayGlobal (US)Gift ideas and promotions
JuneFather's DayGlobalDiscounts on gifts for fathers
JuneSummer SalesGlobalSeasonal discounts
JulyEid al-AdhaMiddle EastSpecial Eid offers
JulyIndependence DayUSJuly 4th sales
AugustBack-to-SchoolGlobalPromotions on school supplies
SeptemberSaudi National DaySaudi ArabiaCelebratory discounts
OctoberHalloweenGlobalHalloween-themed promotions
OctoberUAE National DayUAESpecial offers
NovemberBlack FridayGlobalMajor discounts and deals
NovemberCyber MondayGlobalOnline sales and discounts
DecemberChristmasGlobalHoliday season sales
DecemberHanukkahGlobalHanukkah promotions
DecemberBoxing DayUK, CanadaPost-Christmas sales

Additional International Days to Consider:

  • January 4: World Braille Day
  • February 21: International Mother Language Day
  • March 20: International Day of Happiness
  • April 7: World Health Day
  • June 5: World Environment Day
  • September 21: International Day of Peace
  • October 10: World Mental Health Day
  • November 14: World Diabetes Day
  • December 3: International Day of Persons with Disabilities

MonthEvent/CampaignRegionDetails
JanuaryNew Year PromotionsGlobalDiscounts and New Year sales
FebruaryValentine's DayGlobalSpecial offers for couples
MarchInternational Women's DayGlobalCelebrating women with discounts
March-AprilRamadan PrepMiddle EastPromotions for Ramadan preparations
AprilEasterGlobalEaster-themed products
April-MayRamadanMiddle EastSpecial offers for Ramadan
MayEid al-FitrMiddle EastPost-Ramadan sales
MayMother's DayGlobalGift ideas and promotions
JuneFather's DayGlobalDiscounts on gifts for fathers
JulyEid al-AdhaMiddle EastSpecial Eid offers
JulyIndependence DayUSJuly 4th sales
AugustBack-to-SchoolGlobalPromotions on school supplies
SeptemberSaudi National DaySaudi ArabiaCelebratory discounts
OctoberHalloweenGlobalHalloween-themed promotions
OctoberUAE National DayUAESpecial offers
NovemberBlack FridayGlobalMajor discounts and deals
NovemberThanksgivingUS (expats)Promotions for Thanksgiving
NovemberCyber MondayGlobalOnline sales and discounts
DecemberChristmasGlobalHoliday season sales
DecemberHanukkahGlobalHanukkah promotions
DecemberBoxing DayUK, CanadaPost-Christmas sales


For the Middle East, consider these key events:
  • January: New Year promotions
  • February: Valentine's Day
  • March: Ramadan preparation (varies)
  • April: Ramadan (varies), Eid al-Fitr (varies)
  • May: Eid al-Fitr (varies)
  • June: Summer sales
  • July: Eid al-Adha (varies)
  • August: Eid al-Adha (varies), Back-to-school
  • September: Saudi National Day
  • October: UAE National Day
  • November: Thanksgiving (for expats)
  • December: Winter promotions, Christmas (for expats)


You can adjust the specific dates and details as needed. This structure should help you keep track of all the key events and plan your marketing campaigns accordingly.

لطلب نموذج جاهز يرجى إرسال مثالٍ على ملف إكسل عبر الرسائل المباشرة على حسابي في إنستغرام.

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To request a sample Please send me an example of an Excel sheet via direct messages on my Instagram account.

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